Yugawara Fukiya Ryokan
湯河原 ふきや旅館
Yugawara Fukiya Ryokan
湯河原 ふきや旅館
2017.7
Hotel
This project was a “re-branding” of an old luxury inn, located in Yugawara, one of the most popular hot spring regions in Japan. Fuki, the name of this inn, comes from the plant which is also known as Japanese Butterbur, or sweet-coltsfoot. Our approach was to make use of the plant to develop a more coherent image for the inn. We first focused on the Fuki’s leaf as the prototype, developing it into various patterns – forming a circular trefoil, expressing an arabesque, using it as a motif for the interior, or as a singular graphic. Centering on Fuki, we were able to produce both original products as well as materials for the inn, including a shop curtain with persimmon varnish, dying of Yukata, and a piece of Wilton-woven rug. For its size and slender stem, Fuki has a great deal of iterative potential and matches well with our design process.
2017.7
旅館
湯河原温泉の老舗旅館のリブランディング。屋号である「ふき」の葉をデザインし、その葉を単体、三つ巴、唐草模様など様々なパターンに展開し、プロダクトデザイン、インテリアへと、トータルにリブランディングを行った。ふきの粒子の大きさ、茎の繊細さを生かしながら、柿渋染め抜きのれん、浴衣染め、ウィルトン織カーペットなど、様々な素材へと展開した。