AOYA CAMPAGNE
This flagship shop represents a new brand launched by a long-established Japanese confectionery company operating in northern Kanto, themed around ingredients. Focusing on an, the fundamental element of wagashi, the shop offers a tasting experience of an made from locally sourced ingredients, each reflecting the blessings of its place of origin.
To give the wooden building with a pitched roof a light and bright impression, the roof is peeled up, and beneath it a fully glazed, large-scale opening is introduced. The design aspires to create a giant food stall that seamlessly integrates with the street.
Within this open, single-room space, fillet-like washi paper lighting introduces rhythm and flow.
