Sakaimachi×UA Stand
A mobile pop-up store created through a collaboration between United Arrows* and Sakai Town, serving as a venue for tourism information and retail sales for the town.
Using the “U,” the corporate identity (CI) symbol of United Arrows, as the basic unit, we attempted to create a spatial environment through furniture composed of various large, medium, and small “U” forms. By integrating these “U” forms with a range of activities—such as providing, displaying, and sitting—we were able to generate a temporary sense of liveliness filled with the attractions of Sakai Town.
*United Arrows: A Japanese fashion retailer and lifestyle brand operator.
