Japan 2022Jugetsudo Tsukiji
We designed a space that embodies the spirit of “Chazen” (concept that Way of Tea and Zen are the same) inspired by bamboo “Nodate” umbrellas.
“Nodate” (outdoor tea ceremony), which is said to originate from Sen-no-Rikyu, emphasizes hospitality towards guests over proper etiquette. This resonates with Jugetsudo’s adaptable attitude towards hospitality, a modern version of the spirit of “Chazen”.
We designed the interior of both the Paris and Kabukiza Jugetsudo stores using bamboo. For this third store, we wanted to also embrace the airiness and openness of “Nodate”. Using the flexible properties of bamboo, we created bamboo umbrellas that bend and spread out. The bamboo umbrellas fill the interior space, spilling into the street of Tsukiji in an inviting gesture to by-walkers. The sensation of being under the umbrellas creates a peaceful space for guests reminiscent of tea ceremonies under “Nodate” umbrellas.