The Michelin Adventure
Inserting itself
How can the Michelin Tire Manufacturing Company be embodied on an inactive tire manufacturing site from the 1960s ?
The term “manufacture,” from Latin manufactura, reminds us of the importance of human hands in creating.
The history of Michelin begins with rubber balls, introduced by Elisabeth Pugh-Barker, marking the introduction of rubber to Clermont-Ferrand. From rubber balls to the Michelin Guide, which rewards the world’s greatest chefs, and from cutting-edge tire technology to mobility innovations, craftsmanship remains at the heart of the company’s philosophy.
This is why the architectural choices, using tangible, hand-held elements and prioritizing locally sourced bio-based materials, honor both history and innovation, creating a harmonious response to the past while looking toward the future.
