France 2020Grand Seiko Boutique Vendome
The store locates in Place Vendôme plaza, which is renowned as the best location for luxury boutiques in Paris. In contrast with applying typical “Marble +Metal” combination, we intended to create a space with completely different materials and atmosphere.
For distinguished experience on “Japanese watch brand”, bamboo sumushiko and tatami were selected as main materials. Sumushiko has been a signature material of KKAA since it was first used in Fujiya Ryokan Ginzan Onsen project, located in Yamagata. Tatami is not commonly used as display platform, and this time we challenged using it as display platform.